<![CDATA[Hey, I'm Jesse]]>https://jessesibley.fly.dev/https://jessesibley.fly.dev/favicon.pngHey, I'm Jessehttps://jessesibley.fly.dev/Ghost 5.0Fri, 10 Apr 2026 08:17:52 GMT60<![CDATA[I Started A Company]]>

I thought I'd better write a post about this since it seems to me like a fairly big milestone.

Metafield is a brand new e-commerce agency that I've started with my friends and co-founders Jack Price & Archie Edwards.

We'll be offering storefront UI/

]]>https://jessesibley.fly.dev/i-started-a-company/628e377e70ecf4020d057e95Wed, 28 Jul 2021 09:36:57 GMT

I thought I'd better write a post about this since it seems to me like a fairly big milestone.

Metafield is a brand new e-commerce agency that I've started with my friends and co-founders Jack Price & Archie Edwards.

We'll be offering storefront UI/UX design, theme development & app development to Shopify merchants.

We're really excited to get going but we've got a lot of setting up to do. If you're interested in working with us, send me a DM on Twitter for now!

]]><![CDATA[Idea Validation Is Hard]]>Most of my recent tweets have been on the topic of validating business ideas. Right now I'm exploring the idea of a digital loyalty card system for coffee shops called regulars.club.

At first, my understanding of validating ideas was to find evidence of market demand. Put simply,

]]>https://jessesibley.fly.dev/idea-validation-is-hard/628e377e70ecf4020d057e92Fri, 02 Jul 2021 10:25:27 GMTMost of my recent tweets have been on the topic of validating business ideas. Right now I'm exploring the idea of a digital loyalty card system for coffee shops called regulars.club.

At first, my understanding of validating ideas was to find evidence of market demand. Put simply, does anyone need this?

So, I started by reaching out to local coffee shops. It turns out that a couple of my favourite coffee shops already have digital loyalty systems in place. I just didn't know. Maybe that's something that I should take note of. Why didn't I know that?

I became more intrigued as I explored the systems used in these coffee shops. All of these solutions come with fully native iOS and Android apps. Magic Stamp even has a physical stamp that interacts directly with customer's phones. This was frustrating to see especially considering that I had already been doubting whether my web-based, QR solution would be slick enough for regular use during the morning coffee rush.

One fundemental and unexpected question arose. Can I even compete in this market? Perhaps I was naive to think that I could bring such a lightweight solution to the table.

The fighter in me thinks that maybe I could rival my competitors with native apps of my own. But that raises another question... do I even want to compete in this market?

Building iOS apps and Android apps is expensive and requires a team. It's not the kind of business I want to start right now. I'm looking for a solution I can build an manage by myself.

This is when I turned to Twitter. I shared these thoughts and they seemed to resonate with people.

The Tweet That Started This Post

Although it may seem like I've made the decision to stop pursuing this idea, I haven't. Not yet.

Part of me still believes that I could compete in this market. It's often said that the best technology doesn't always win.

What are your thoughts? I would love to know. Send me a tweet or DM on Twitter @JesseTheSibley

]]><![CDATA[Do Things That Scare You]]>A friend of mine recently started a job as a recruitment consultant. I remember mentioning to him that the idea of talking to strangers on the phone all day scared me.

He replied, "Me too. That's why I chose this job".

Instantly I understood why he&

]]>https://jessesibley.fly.dev/do-things-that-scare-you/628e377e70ecf4020d057e91Wed, 30 Jun 2021 10:14:30 GMT

A friend of mine recently started a job as a recruitment consultant. I remember mentioning to him that the idea of talking to strangers on the phone all day scared me.

He replied, "Me too. That's why I chose this job".

Instantly I understood why he'd seemed to grow and change so much since he started this new job.

He was well out of his comfort zone.

“You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone.”
– Roy T. Bennett

Its a fairly clichéd statement, but nevertheless true.

Here's a rule of life that if you apply, you can be sure you're on the path to growth.

Do things that scare you.

]]><![CDATA[London]]>Last year, as an unprecedented amount of people moved out of London, I moved in.

It was late June and the UK had just endured its first national Coronavirus lockdown. Most people had spent the past 3 months either working from home or on furlough.

Many Londoners realised that since

]]>https://jessesibley.fly.dev/london/628e377e70ecf4020d057e90Tue, 29 Jun 2021 15:11:16 GMTLast year, as an unprecedented amount of people moved out of London, I moved in.

It was late June and the UK had just endured its first national Coronavirus lockdown. Most people had spent the past 3 months either working from home or on furlough.

Many Londoners realised that since they no longer needed to be in the capital for work, they could realise their dreams of moving out into the surrounding countryside.

On the other hand, I decided that after spending 3 months (and the first 20 years of my life) on the idyllic East Devon coast line, I was ready for the big smoke.

Most people from Devon can’t understand why I moved from the quiet rolling hills to an always-moving, concrete jungle.

I can understand it. It’s the people, the pace. When I’m in London, I feel like I can do it. Do whatever I want.

I love the busy streets and tall buildings and the history. I love the smells and sounds. I love the rain.

For some, London is a push. For me, its a pull.

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